Hi, I'm Sam. πŸ–– I'll help you deliver the right business outcomes for your users

Subscribe to The Forcing Function - the Thursday newsletter where I write about business analysis, demystify how to use it, and share updates on my website.

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Hi, I'm Sam. πŸ–– I'll help you deliver the right business outcomes for your users
πŸ—“ 20+ years
specialising in business analysis
πŸ—‚ 15+ projects
successfully delivered
πŸŽ“ 15+ certifications
examined and earned
🎯 100% focused
on the outcomes needed
What I write about

Business Analysis πŸ”

Landing the change (in people, in processes, and in technology) that’s actually needed

From identifying the right problem to solve, through to establishing the right decisions, with the right people, with the right requirements.

Salesforce ☁️

De-mystifying what Salesforce is and how to implement it well for your users

From helping you to understand how best to leverage this platform (and when not to use it), through to how business analysis fits in and helps you realise the benefits the business actually need.

Career Development πŸ‘¨β€πŸ’»

Providing a resource for those looking for a career in business analysis and/or in Salesforce


From guidance on how to get started and what to focus on first, through to frameworks on how to build up your expertise and experience to get ahead in your career.
About me

My career journey so far ...
I'm a career business analyst working across the full project lifecycle, from initial business case all the way through to user adoption, on business and technology change projects.

I started in business analysis by graduating in the subject at the University of Strathclyde 🏴󠁧󠁒󠁳󠁣󠁴󠁿, cut my teeth in Accenture's graduate programme, built up my expertise through in-house and consultancy roles. And today, I still ❀️ being right in the thick of a project - working with clients get to where they actually need to go.

In 2012, after being an employee since university, I set up my own company and became an independent consultant. Nowadays, I specialise in applying my BA expertise to deliver and consult on Salesforce CRM projects - usually for financial services clients.

And on a personal note ...
Whilst my family roots stem from Hong Kong πŸ‡­πŸ‡° and my family name is more popular in πŸ‡°πŸ‡·, I'm a Londoner πŸ‡¬πŸ‡§ and have been lucky enough to travel to 75+ countries so far. When I'm not travelling, I'm refining my πŸ‡―πŸ‡΅ cooking skills or having fun on my electric 🚲.

Previous clients
Key certifications In business analysis: In Salesforce: In project delivery and domain knowledge:
Testimonials
It has been an absolute pleasure working with Sam on our programme. His skills as a Salesforce BA, as well as knowledge of best practices has helped elevate the entire programme and I would work with him again in an instant, should the opportunity arise. He is a natural leader, with an eye for detail as well as the skill set to see his ideas through, whilst taking us all on a journey to become better.
Nav Sood (Project & Change Manager - Finastra)
As a [Salesforce] BA he has built strong relationships with his business stakeholders, quickly translating their needs into very detailed system requirements. He has a flexible and open approach, will adapt and take on change, but will also use his relationships on occasion to direct stakeholders when requests are going beyond the ability of the tech team to deliver.
Jonathan Hall (Salesforce Tech Lead - Open Banking)
Sam worked for me on a key regulatory project within the FCA. This involved a large amount of business change and a constant change in scope due to external factors. However Sam was able to deliver beyond expectations and did so by building trust with the business stakeholders as well as working collaboratively with the wider project team. His professional approach and breadth of experience made him a valuable asset to the team.
Charles Asher (Lead BA - Financial Conduct Authority)
View more on LinkedIn
Getting in touch

I'm always open for an informal chat about your ideas you want to bring to life, issues that you want a point or view on, or simply how my expertise can help. I read 100% of everything, and if I can, will usually respond in a few days or so.

  • Twitter: You can find me at @requira and my DMs are open.
  • Contact Form: For something longer or you simply don't use Twitter, then reach out to me here.
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