Requira logo
Requira logo
Requira logo

πŸ–– Hi, I'm Sam.

I'm a lead business analyst with 20+ years of experience.

Currently, I'm an independent consultant and I specialise in delivering the right outcomes for my users on Salesforce projects.

In a previous life, I worked for Accenture and Avanade as well as delivered projects across the private sector and the public sector.

πŸ—“ 20+ years

specialising in business analysis

πŸ—‚ 15+ projects

worked on and successfully delivered

πŸŽ“ 15+ certifications

examined and earned

🎯 100% focused

on the outcomes needed

What I write about

Business Analysis πŸ”

Landing the change (in people, in processes, and in technology) that’s actually needed

From identifying the right problem to solve, through to establishing the right decisions, with the right people, with the right requirements.

Salesforce ☁️

De-mystifying what Salesforce is and how to implement it well for your users

From helping you to understand how best to leverage this platform (and when not to use it), through to how business analysis fits in and helps you realise the benefits the business actually need.

Career Development πŸ‘¨β€πŸ’»

Providing a resource for those looking for a career in business analysis and/or in Salesforce

From guidance on how to get started and what to focus on first, through to frameworks on how to build up your expertise and experience to get ahead in your career.

About me

My career journey so far ...
I'm a career business analyst working across the full project lifecycle, from initial business case all the way through to user adoption, on business and technology change projects.

I started in business analysis by graduating in the subject at the University of Strathclyde 🏴󠁧󠁒󠁳󠁣󠁴󠁿, cut my teeth in Accenture's graduate programme, built up my expertise through in-house and consultancy roles. And today, I still ❀️ being right in the thick of a project - working with clients get to where they actually need to go.

In 2012, after being an employee since university, I set up my own company and became an independent consultant. Nowadays, I specialise in applying my BA expertise to deliver and consult on Salesforce CRM projects - usually for financial services clients.

Previous clients

β€’ Finastra β€’ Generation Investment Management β€’ Kore Labs β€’ Arbuthnot Latham β€’ Open Banking β€’ Deutsche Bank β€’ Deloitte β€’ Financial Conduct Authority β€’ Coutts & Co.

Key certifications

In business analysis: β€’ BCS Advanced Diploma in Business Analysis (In Progress) β€’ BCS/ISEB Diploma in Business Analysis β€’ Masters in Information Systems & Technology, Distinction with Jubilee Prize β€’ BA Honours in Management Science (Business Analysis) - 1st Class In Salesforce: β€’ Certified Business Analyst β€’ Certified Service Cloud Consultant β€’ Certified Administrator In project delivery and domain knowledge: β€’ Certified Scrum Master β€’ Prince 2 Practitioner β€’ Certified Jira Administrator β€’ Investment Management Certificate


Nav Sood

Project & Change Manager

It has been an absolute pleasure working with Sam on our programme.

His skills as a Salesforce BA, as well as knowledge of best practices has helped elevate the entire programme and I would work with him again in an instant, should the opportunity arise.

He is a natural leader, with an eye for detail as well as the skill set to see his ideas through, whilst taking us all on a journey to become better.

Jonathan Hall

Salesforce Tech Lead
Open Banking

As a [Salesforce] BA he has built strong relationships with his business stakeholders, quickly translating their needs into very detailed system requirements.

He has a flexible and open approach, will adapt and take on change, but will also use his relationships on occasion to direct stakeholders when requests are going beyond the ability of the tech team to deliver.

Charles Asher

Lead Business Analyst
Financial Conduct Authority

Sam worked for me on a key regulatory project within the FCA.

This involved a large amount of business change and a constant change in scope due to external factors.

However Sam was able to deliver beyond expectations and did so by building trust with the business stakeholders as well as working collaboratively with the wider project team.

His professional approach and breadth of experience made him a valuable asset to the team.